After launching Chicago Area Pediatricians’ new website (featuring the branding we developed for them) we designed some collateral pieces to match their new look.
The word cute doesn’t begin to describe their updated image… this brand is downright adorable!
Utilizing a square-flapped No.10 envelope from French Paper Co., we complimented the playful attitude we designed on their letterhead with a touch of professional elegance. Plus, you can’t go wrong using a color named Sour Apple.
For those instances that don’t require a formal letter, we designed a simple patient-reminder postcard that evoked brand consistency. They were designed to be instantly recognizable as correspondence from Chicago Area Pediatricians… and adorable. Enjoy the designs below and don’t forget to check out their website, www.chicagoareapeds.com
When you’re peddling the goods on a daily basis, sometimes you gotta pause and drink some of your own Kool-Aid. Taking our own advice, we took a hard look at our core brand and implemented an across-the-board unification program. Whether our client is looking at our work on WilburnThomas.com or holding our business card in their hand, the outcome should be total and instant association with Wilburn Thomas—the agency.
Sticking to a developed logo and color palette is one way of building brand recognition, but we wanted to go a little further. We wanted our identity collateral to make an impression that was worthy of the work we do and the quality that we can deliver to a potential client. This approach called for some special treatment. Something that can be admired not only with the eyes but with the sense of touch as well. When it comes to printed collateral, design is in the details.
Printed on Neenah 25% cotton stock, our letterhead has a nice substantial weight and feel. The heading matches the color of our Neenah-sourced Pewter envelopes as well. And the squared-off flap is sealed with an overlapping EcoGreen™ address label; a tree-free and environmentally conscious sticker stock that is made entirely from limestone and other minerals.
Our business card dimensions are slimmer than standard but are a hefty 24pt. FiberMark Touché Cover. When they’re not being used as coasters, they feel almost suede-like and luxurious. Printed with matte silver ink, they illicit a hint of glimmer.
When others stop at the usual trinity (business card, letterhead, and envelope) Wilburn Thomas takes it one step further. A recent “Request for Proposal” ignited our creativity and steered us toward a beautifully branded packet instead of the typical Office MegaStore report cover. Using matte black cover stock and some rivets, we created a booklet-style report and paired it with a cover letter. We packaged it into a ribbon-sealed black envelope and identified it with one of our address labels (which happen to be printed with fade resistant vegetable based inks).
If we do all that for our own brand, think of what we do for our clients. Ah, the Kool-Aid tastes just fine.
We love it when printed collateral finally arrives from the printer… and not just because the fresh ink smells divine. Aaaaaaaaaah, fresh ink!
Pediatric Specialists of the Northwest visited us recently to pick up their printed collateral. Designed to complement the messaging we developed for their website, their business cards and letterhead feature what we decided best represented uniqueness, a DNA strand. Instead of giving every patient a set allotted time, Pediatric Specialists recognized that each patient needed unique attention that couldn’t fit into a predetermined schedule. Wilburn Thomas devised a system of pre-screening applications and online registration forms to give Pediatric Specialists the tools to determine how to properly schedule patient time slots. Unique to say the least.
Printed on 16pt card stock with a silky matte finish, the Practice Cards feature a spot varnish to accentuate the DNA strand and the practice’s signature color is displayed throughout the identity suite. Playful and informative, this collection of printed collateral represents the client’s dual role of trusted physician and positive part of the family. We think they liked the fresh ink too.
Appointment Card Front
Appointment Card Inside
Practice Card
Letterhead and Standard Envelope
Refrigerator Magnet
New Patient Envelope
