After launching Chicago Area Pediatricians’ new website (featuring the branding we developed for them) we designed some collateral pieces to match their new look.

The word cute doesn’t begin to describe their updated image… this brand is downright adorable!

Utilizing a square-flapped No.10 envelope from French Paper Co., we complimented the playful attitude we designed on their letterhead with a touch of professional elegance. Plus, you can’t go wrong using a color named Sour Apple.

For those instances that don’t require a formal letter, we designed a simple patient-reminder postcard that evoked brand consistency. They were designed to be instantly recognizable as correspondence from Chicago Area Pediatricians… and adorable. Enjoy the designs below and don’t forget to check out their website, www.chicagoareapeds.com

When Chicago Area Pediatricians approached us to update their website, we were excited to deliver a web presence to match their good-natured friendliness and well-respected position in the community. As one of the most established practices in the area, we didn’t want to just design a website without creating a brand character that families could connect with. Playful without being childish, we delivered a contemporary representation of their accomplished nature with an innocent sophistication.

With a swipe of the scroll wheel, children can explore the depths of this miniature eco-system while their parents can instantly access important information by clicking the side navigation. Our friendly vertical layout both entertains and informs. We even threw in some tips and trivia (hint: click on the framed art). Experience it for yourself at www.chicagoareapeds.com.