When life gives you lemons… get yourself into the kitchen and make some decadent lemon bars.

Making something great using limited resources poses a challenge that Wilburn Thomas loves to excel at. Custom Home Service is a fine example of a skilled professional that got lost in a sea of mediocre wannabes. In order to rise above the typical construction contractors that make their money in quantity not quality, Custom Home Service had to tap into their already established reputation as local hardworking craftsmen. Wilburn Thomas’ task was to elevate Custom Home Service to a level that they can compete with high-end construction but not alienate their core clients.

Using traditional truck lettering as inspiration, we developed a word mark that had pin-striping elements and a hint of old-skool signage.  Having the business cards letter pressed gave it a bit of elegance as well. The choice of open-ended envelopes with a string closure complimented the classic look. And the color selection was deliberately chosen to give an air of longevity without the sense of old or irrelevance that parchment stock might give.

After the brand was developed, we strategically targeted three main areas to market Custom Home Service’s expertise. Showcasing the types of jobs they’ve successfully completed in the past, we can specifically market Custom Home Service in areas where their specific services would be the most successful. A fine juxtaposition of traditional and contemporary.