At Wilburn Thomas, we’re big proponents of meeting (and exceeding) the needs of our clients with a solution that doesn’t have to come from a list of preselected options. Gaining insight into the world of Parallel Architecture, we came to the conclusion that they needed a website that could constantly showcase fresh content as easily as a status update, and display their stunning designs to the public without forcing their audience to sign up for an account or click a silly “like” button. Using a Tumblr-based foundation, we delivered a site that focused on Parallel Architecture’s beautiful work.

Half the beauty of any architectural design comes from the ongoing process behind the final product. With an adapted social network platform, Parallel Architecture has the ability to post anything from initial sketches to 3D renderings – dynamically creating new website pages in real-time as inspiration arises. Unlike a typical static architecture site, with a Tumblr-based site, Parallel Architecture’s energy doesn’t have to be wasted by documenting and archiving elements of a project only to laboriously gather and format those elements to post a single update.

Shot some video of that gorgeous glass tile being delivered? Boom – upload it from your phone.

Happen to capture the elated look on the owner’s face as they see the finished design for the first time? Bam – site updated!

With our recommendation to use a customized Tumblr site, updating the content becomes an organic extension of thought instead of a formatting and coding nightmare. An aesthetically updated site makes for a more entertaining and richer experience for potential customers.

Please visit them at: www.parallel-architecture.com